PRESS RELEASE – 17 May 2024
Consumers at higher risk when buying telescopic ladders from online platforms
Latest research commissioned by the Ladder Association has highlighted the increased risk of accidents for consumers who buy telescopic ladders from online platforms as opposed to physical stores.
The market research study, funded by the Office for Product Safety and Standards (OPSS) as part of the Ladder Association’s ongoing ‘Step Up to Safe Ladders’ campaign, found that consumers were up to twice as likely to have an accident after buying telescopic ladders online from Amazon or eBay than those who bought from dedicated DIY retailers such as B&Q, Screwfix, Toolstation and Wickes.
The study also found nearly two thirds (62%) of respondents did not consider product safety or reference to quality marks as one of their top 3 priorities when making their purchasing decision. Instead, an even higher proportion (68%) put price as one of their top 3 priorities, with almost one third of those (29%) buying telescopic ladders on price alone.
Read the full story at the Ladder Association
